There’s a New Way to Drive B2B SaaS Growth & Profits
Our B2B SaaS marketing solution is designed to reduce churn, boost traffic and leads, and lift profits by developing a Growth Trifecta System that solves the three biggest obstacles to SaaS growth.
Focus First on Profits
Marketing is quite possibly the hardest job on the planet. You’re responsible for product-market fit, messaging, traffic, growth, revenue, and more. You’re supposed to impact profits today and drive long-term growth while managing expectations.
That’s a lot of plates to spin at once. Likely, you’re feeling pressure to hit your targets. And with a recession on everyone’s minds, you don’t want to fall short.
Trouble is, if you rely on hacks or shortcuts, you’ll likely missing the mark.
Critical Mistake #1
Not Focusing Enough on Adoption
Most marketing teams focus primarily on improving leads and sales. But that’s a long-term play, which means you can’t impact growth right away. To make a bigger impact faster, you need to shift some of your focus to adoption and retention — lowering churn to raise immediate profits.
Essentially, you need to continue marketing to new users after the sale. The goal: to help them integrate your product into their day-to-day.
Critical Mistake #2
Replacing Onboarding with Upselling
When most companies try to push adoption, it tends to feel… well… pushy.
It’s “all about us” messaging that focuses on features and upsells rather than the customer. That’s a turn-off that can push people away.
For onboarding to work, it’s got to feel like it’s all about the user. It’s got to give them quick wins that make them feel like rockstars. Otherwise, they’ll get frustrated and churn.
Did You Know?
Just 5% improvement in user retention can yield 25–95% higher profits (Harvard Business School).
The 3-Use Rule: If you can get people to use the product 3 times, they’re likely to remain engaged.
The Critical Shift: from User Adoption to Superuser Creation
Any FRICTION can cause customers to churn before they experience the outcomes and value you’ve promised.
If your product is complex or unfamiliar, they struggle to get started. If they can’t find the keystrokes that do the thing they want, they feel stuck. If learning a new product slows their ability to perform on the job, they grow frustrated and quit trying.
But if users feel successful and get the results they’re looking for, they’ll make your product their go-to. Better still, if it makes them a top performer, they’ll become superusers and evangelists.
That’s Why We Flip the Funnel
Most marketing focuses on traffic, then leads, and then sales. But that’s top heavy, and you’re driving leads before you have everything in place to convert them and keep them long-term. By flipping the funnel, you can build a solid foundation for quick results and solid growth.
Reducing churn increases the lifetime value of clients, improving profits almost immediately. So the first priority is to optimize onboarding, boosting new users’ adoption rate and time-to-mastery.
Quality of leads and/or registrations. Next, you need strategic funnels that give you a steady stream of sales-qualified leads or sign-ups.
Quality traffic. Finally, with everything built, you’re ready to feed the funnel with quality traffic from people who are actively looking for your product.
Drive B2B SaaS Growth & Profits with
Jcurve’s Growth Trifecta System™
Our three-step process tackles SaaS growth the right way. By building a reverse funnel, we give you immediate results and a system for long-term growth.
Turn New Users into Superusers for Higher Adoption, Lower Churn
SCORE Lead Generation™
Increase Qualified Leads for Faster, More Profitable Sales
Traffic Builder Blueprint™
Boost Traffic from People Actively Looking for Your Solutions
Customers invest in your product because they expect it to solve X problem. Superuser Onboarding ensures they experience the solution they’re looking for — and a few they didn’t know they were looking for.
For this, we leverage the Three Uses Rule: If someone uses the product 3 times, they’re likely to remain engaged. We build an onboarding strategy that gives new users at least three quick wins.
The goal: Turn new users into superusers who not only love the product, they become evangelists.
SCORE Lead Generation
To SCORE leads, you need a strong Strategy, high-quality Creative, and ongoing Optimization. And you need to deliver Real Value and trust-building Engagement.
We give you a SCORE funnel that targets your ICP, offers irresistible value, builds trust and relationship — so you have higher quality leads and faster sales.
The goal: Raise the number and quality of SQLs to your sales team. Or drive more registrations and direct sales.
Traffic Builder Blueprint
When done right, SEO can lower CAC and give you high-quality traffic. Unfortunately, most SEO isn’t done right. It focuses on quantity, not quality.
We focus on keywords that will attract prospective customers who are lower in the funnel and/or ready to buy.
The goal: Sent quality traffic to your funnels, so you get the best possible results from your go-to-market efforts.
Your Personalized Trifecta Growth Strategy
There’s no one-size-fits-all solution for SaaS growth. That’s why we build a custom strategy based on YOUR product, YOUR customers, and YOUR needs.
We always start with a discovery call. That call is free, and the goal is to understand whether we’re the best fit for your business. If we are, you have two options.
- You can get started right away. The Growth Trifecta System includes your growth strategy, coordination with your team, project management, content creation, design, you name it.
- Or you can start small with the Growth Trifecta Strategy. We’ll work with you to develop a smart strategy for driving adoption, retention, leads/sales, and qualified traffic — and then, if you choose, we can execute it for you.
Interested in seeing what the Jcurve team can do to drive growth for your business? Complete our Discovery Questionnaire and let’s schedule a chat.