When business growth stalls, it’s challenging to find the cause. But in most cases, you can trace it back to two things: you’re not engaging people at one or more of the customer journey stages, or your customer journey touchpoints are weak.

The customer has different needs at every stage of the customer journey — which means you need specific messaging and strategies for each. If your marketing at any stage is weak (or worse, nonexistent), you’ll struggle to get results.

Marketing for the full customer journey not only helps you grow your customer base and revenue, it positions you as an industry leader.

5 Customer Journey Stages

Download the Customer Journey Infographic

In the customer journey infographic above, we mapped out the five stages your customers go through as they make a buying decision. Let’s take a closer look at these touchpoints and the type of marketing you need at each stage.

Stage 1: Awareness

The customer has become aware that they have a problem. 

They may or may not know how to solve it, but now they’re engaging with content that relates to their problem.

Your marketing motions should include

• Social media marketing
• SEO, especially top-of-funnel keywords
• Guides and books
• Funnels

Stage 2: Consideration

The customer has done some research and is now aware that solutions exist.

They’re now researching and learning more about their options.

Your marketing motions should include

• Content marketing 
• Social media marketing 
• SEO: MOFU keywords 
• Comparison guides 
• Industry insights

Stage 3: Decision

The customer is ready to make a decision.

They know their options, and they’re evaluating benefits, features, costs, and other details related to the purchase.

Your marketing motions should include

• Case studies
• Demo videos
• Product overview
• Email marketing

Now, here’s where many marketers stop. But the real revenue boost begins here.

Stage 4: Onboarding

The customer is invested in your solution, and they’re learning how to get the most from it.

If you’re a SaaS product, the user needs a sophisticated onboarding process that turns them into superusers. 

If you offer training or memberships, this is when you teach your customers what to do, how, and when, so they become fully engaged, active members.

Your marketing motions should include:

• Onboarding instructions
• Knowledge base articles 
• Product training 
• Engagement emails 
• Newsletters

Stage 5: Scaling

The customer is committed to you. Now, they’re ready to expand on your solution and accelerate growth.

Your marketing motions should include

• Product or member updates
• Customer marketing to upsell and add value

Incremental Improvements Add Up

Every customer journey stage is an opportunity for growth. And improving any one stage will open up more opportunities and profits. 

Keep in mind, real growth is incremental. It rarely happens with one massive change or campaign. Instead, it happens through ongoing optimization — a series of small improvements that, together, unlock unlimited potential.

The question is, Where do you need to start? 

Sign up below for your free consultation, where we evaluate your needs and goals, what’s holding you back, and whether we can help. 

The Process

We start every project with an audit of your current situation, including your goals, challenges, and resources. Through a simple discovery process, we’ll help you identify the weak points across the five customer journey stages, including where people drop out of your funnel and how you could shore up those areas.

Step 1: Analysis – We review your current marketing plan, what’s working, and what’s not.

Step 2: Strategy – We set priorities and create a plan for continued growth.

Step 3: Execution – We apply all our expertise to your marketing, strengthening weak areas and developing new campaigns to meet your objectives.

Grow Your Business. Grow Your Revenue.

At Jcurve, our primary focus is growth. We help you identify your best opportunities and provide strategy and execution to ensure you get the results you need.

Let’s Jcurve your business growth. Click below to schedule your free discovery call.