Kajabi is a one-in-all business platform for knowledge entrepreneurs. Founded in 2010, it has empowered more than 50,000 knowledge entrepreneurs in 120 countries to serve 60 million students and make over $4 billion in sales. 

For creators like Brendon Burchard, James Wedmore, and Amy Porterfield, Kajabi is the foundation to their success. By putting all the pieces of a digital business in one convenient platform, it helps creators get unstuck and focus on growth rather than technology.

Background: Kickstarting Results in a New Content Marketing Program

In 2020, Kajabi decided to focus on content marketing. They hired a new content director and called on Jcurve to produce the high-quality SEO, thought leadership, and conversion content they needed to drive growth.

The Ask

Because Kajabi’s content marketing program was new, they had a director of content marketing but no dedicated content marketing team to support him. 

Initially, the content director needed to be able to produce lots of new content. He needed to drive results quickly, including traffic and revenue. And the content needed to be top quality so he wouldn’t need to do a lot of editing.

Then, as the program grew, he needed us to be able to tackle a variety of projects and integrate with his expanding team.

Kathryn Aragon has been an essential part of scaling our revenue-generating content programs. She and her team provide exceptional work ahead of deadlines. She’s also been an absolute pleasure to work with.

Marin Perez, former Director of Content

The Approach

Each month, our team produced two to six articles, including new topics and content updates to refresh old articles. We also wrote ebooks, video scripts, and lead generation content when needed.

Jcurve worked closely with the team at Kajabi. They provided a brief with target keywords, article length, and any special instructions for new articles. For content updates, Jcurve did competitive research to determine the best length and focus to earn the number-one position in SERPs (search engine results pages).

The objective was quality content that could drive traffic and conversions. To achieve those goals, we created a variety of formats, including:

• Kajabi vs. [competitor] comparison articles
• How-to content
• What to consider articles
• Listicles

Jcurve carefully researched each topic before writing, and then edited and optimized each project to ensure Kajabi could achieve its goals. Our process included keyword optimization and the creation of internal links, meta descriptions, and graphics.

We are so lucky to have you and your team to keep our content train moving by producing well-researched, in-depth content.

Hope Dorman, former Content Manager

The Results

In the first six months, our work led to: 

• 61% overall increase in keyword ranking 
• 96% increase in Page 1 keywords 
• 85% boost in organic traffic  
• 125% more customers converted from content

After two years of working together, Kajabi ranked for many of the top keywords for their industry. Each of our articles ranked for an average of 12 keywords:

• 2 in the #1 position
• 3 in the top three
• 6 on page 1

Overall, our content resulted in a traffic boost to 31M visitors per month, with 9.7 pages viewed per visit. By comparison, competitor Thinkific only got 9.2M per month.

Jcurve Agency has been an incredible content creation partner for Kajabi. They always produce high-quality content that is optimized for SEO and sets us up as the authority in our industry. Outside of producing quality content, Jcurve Agency is swift to execute on our content requests, flexible when a need for higher-priority content arises, and extremely communicative throughout the entire content creation process.

Rachel Robinson, former Content Manager

Takeaways 

Strategic, high-quality content can help you improve traffic and conversions.

SEO content can (and should) rank for multiple keywords, boosting your visibility in search engines.

Great content that gets results doesn’t have to take all your time and energy — partner with an agency that can help you improve performance by boosting the quantity and quality of your content. 

Connect with us for all your growth marketing needs.