Most content marketers have one of two goals: turning content into a primary driver of growth and profits or making the content program more efficient, so you can do more with fewer resources.
For that to happen, you need to see the big picture of what’s working and what’s not:
- Where you’re outperforming your peers
- Where you could improve your game
- Channels and messaging that aren’t paying off
- Gaps in your strategy
Get a Complete Content Audit to Find Your Answers
Let’s chat about your biggest challenges and how an audit can help.
You Can’t Fix What You Don’t Know
A content audit gives you the insights you need to set priorities, drive better results, and defend your budget.
Our complete content audit includes:
- Blog content performance
- Social media content performance
- On-page and technical SEO
- Keyword ranking
- Website accessibility
We review your content, the keywords you’re ranking for, its effectiveness at driving engagement and/or conversions, and where you could tweak things to improve results.
Success Starts Here
Most content marketers are too busy running their program to do a complete content audit. As a result, they’re making decisions based on old information or instincts.
Auditing your content can help in a variety of ways.
Are you on the right channels? Is your messaging resonating with your audience? Are you getting eyeballs on your content? Once you know what’s working, you can adjust your strategy to drive better results with fewer resources.
Engagement at every stage of the buying journey
Consumers buy from the brand that answers their questions and builds trust. But that relationship begins at the top of the funnel. A content audit can identify strategic and technical improvements that help you attract and engage people throughout the buying journey.
More qualified traffic
A content audit can uncover weaknesses in your SEO strategy, including duplicate or thin content, a weak keyword strategy, and poor on-page optimization. You’ll be able to see the low-hanging fruit for driving more qualified traffic from search engines.
Enhanced brand reputation
A complete audit will help you create a consistent message across all channels, building trust and strengthening your brand.