For lead generation, cold email gives you a high return on your investment of time and money. But sending cold emails without proper setup is a recipe for trouble. To land in the inbox, you need to complete four steps we outline below. Let’s look at what’s required, why, and how to set it up. […]
Cold Email
In Marketing, It’s ALL Business Development
Marketing covers a lot of territory: SEO, social media, content marketing, product and email marketing, funnel building, PR, branding, and more. It’s easy to get caught in the weeds, focusing on craft or creativity or best practices. It’s easy to forget that, at the end of the day, it’s all business development. What Is Business […]