Ask content marketers why they create content, and you’ll likely get a blank stare. We create content because it’s how marketing is done. We create it to educate and entertain our target audience. We use it to keep our products top of mind. But all too often, we create content for content’s sake. We’re assigned […]
Blog
Content Growth Formula: 3 Drivers of Content Marketing Performance
A solid content marketing strategy is key for any business wanting to thrive, scale, and establish their authority in the field. Unfortunately, not all content marketing programs perform, and sometimes, companies lose big bucks to poorly planned campaigns. This happens because the content isn’t tailored to the specific needs of the business and industry, or […]
The Value of Content: What’s a Blog Post REALLY Worth?
Content may be king, but it’s got one problem: Marketers consistently struggle to express the value of content in real numbers. Unlike sales, where specific motions lead directly to revenue, content marketing is hard to measure. It’s often top-of-funnel, where likes and shares look suspiciously like vanity metrics. Even bottom-of-funnel content can be hard to […]
Sending Cold Emails: 4 Steps to Ensure Success
For lead generation, cold email gives you a high return on your investment of time and money. But sending cold emails without proper setup is a recipe for trouble. To land in the inbox, you need to complete four steps we outline below. Let’s look at what’s required, why, and how to set it up. […]
In Marketing, It’s ALL Business Development
Marketing covers a lot of territory: SEO, social media, content marketing, product and email marketing, funnel building, PR, branding, and more. It’s easy to get caught in the weeds, focusing on craft or creativity or best practices. It’s easy to forget that, at the end of the day, it’s all business development. What Is Business […]