Marketing is a bit like apples. There’s not just one type, and each has different applications and outcomes. Today, we’re going to explore product marketing vs growth marketing. Specifically, what’s the difference, and which is better for achieving your marketing goals? What Is Product Marketing? Product marketing is a marketing strategy that focuses on promoting […]
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Top Twitter Alternatives to Escape the Chaos
With Twitter entering chaos mode in the wake of Elon Musk’s purchase of the platform, many users are exiting (or thinking about it). If you’re considering such a shift in your social media efforts, here’s what you need to know about some of the top Twitter alternatives. Why are people looking for alternatives to Twitter? […]
7 Content Writing Tips (That Actually Work)
Writing content can help you increase your bottom line and establish authority for your business, but for that to happen, your content needs to be worth your readers’ time. Today we’re giving you 7 content writing tips that will help you craft content that actually drives growth. So read on to find out how to […]
What Is Competitive Content?
Ask content marketers why they create content, and you’ll likely get a blank stare. We create content because it’s how marketing is done. We create it to educate and entertain our target audience. We use it to keep our products top of mind. But all too often, we create content for content’s sake. We’re assigned […]
Content Growth Formula: 3 Drivers of Content Marketing Performance
A solid content marketing strategy is key for any business wanting to thrive, scale, and establish their authority in the field. Unfortunately, not all content marketing programs perform, and sometimes, companies lose big bucks to poorly planned campaigns. This happens because the content isn’t tailored to the specific needs of the business and industry, or […]